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Does international accreditation attracts more patients to your hospital?

It is hard to answer this question and it has various factors. Showing the accreditation on the website is not the attractive way alone to makes a positive effect on the foreign patients mind to choose best care giver and if any hospital or clinic wants to enter to the competitive market should go beyond and consider various options. Accreditation assures the quality in every aspects of service delivery and its infrastructure is the leadership, continuous quality management and productivity.  

On the one hand, companies have to allocate financial resources in order to apply for international certifications, on the other hand they are facing limited budget.  So decision makers should make sure that allocating amount of money for getting international accreditation lead to increasing the number of international patients. Does the logo of any international accreditation on the website have any effect on attracting more patients?

It is hard to answer this question and it has various factors. Showing the accreditation on the website is not the attractive way alone to makes a positive effect on the foreign patients mind to choose best care giver and if any hospital or clinic wants to enter to the competitive market should go beyond and consider various options. Accreditation assures the quality in every aspects of service delivery and its infrastructure is the leadership, continuous quality management and productivity.  

On the other hand, patients choose medical center by the information received from different resources: insurance companies, facilitators, doctors and other people who had a relative experience.

Insurance companies and facilitators believe in international accreditation as a valid document that shows the quality of services so they prefer the medical centers which are internationally accredited.

Medical tourists gather necessary dates from different resources:  facilitators, word of months, social media, news and so on.

Facilitators, marketing in social media and news are affected by accreditation and they can promote a medical center as a valid center worldwide. An accredited medical center is an attractive factor for medical tourists.

To answer the question "Does international accreditation attract more patients to your hospital?" we have to say "yes". If a medical center pay attention to international accreditation as a tool to improve quality and quality has a message for patients, facilitators, insurance companies and be published through website, social media and so on.

Accreditation + leadership lead to continuous quality and attract more patients.    

: Published on April 17, 2018

 Medical Tourism Training: Delivers training, assessments & accreditation

 

references:


  • temos

By: مهشید معینی


مهشید  معینی

کارشناس ارشد مدیریت بیمارستان مدیر عامل شرکت سریر سلامت مهام، نماینده شرکت تموس آلمان در ایران