In this evolving, uneven global healthcare and economic crisis, health tourism remains frozen, leaving providers and destinations around the world waiting for the thaw. Questions continue to swirl about when things will return to “normal” or at least settle down, so that we can all chatter on about the “new normal”. The current situation requires far more scientific and nuanced ways of thinking about, segmenting and marketing health tourism. The same general, opportunistic approaches that worked in the past will not be successful in the post COVID-19 period. Will Markets Thaw
The COVID-19 pandemic has turned the world upside down for everyone but no sector has been delivered a bigger challenge than healthcare. Reliance on science, data, public health, and patient safety is at the forefront of efforts to contain this dangerous virus.